2012 Phil and Ted's

Purpose, vision & goals

The purpose of phil & teds is to build a large sustainable business in the juvenile channel, by seeking an outstanding contribution from our 1st class people. We hire the best people we can and back them to succeed, rewarding them with new opportunities, and a unique culture & spirit from the fusion of:

Industrial design that is the aspiration of customers, competitors and retailers alike. Marketing our brand(s) superbly using our power applications of POS; web; catalogue; retail training and the product itself. Supply chain partners that support our activities with high-quality, reliable, on-time, fair cost production. Sound commercial disciplines.